FREQUENTLY ASKED QUESTIONS AND ANSWERS

Thank you for your interest in my services. 

I am sure you have many questions – let me tell you briefly about myself and what I can do for you and your organization.

Q:                So you are a copywriter - but what exactly do you do?

A:                    I help companies increase their sales, raise awareness of their products or services and improve or build a favorable public image. The written word, if used properly, can lead to a dramatic increase in sales and improve your company's reputation in a way that no other method of outreach can. Copywriting is an art and a science, because it requires someone who understands the technical aspects of your business, yet knows how to write about them in a way that makes it easy for everyone else to understand. But more importantly, good copywriting can help create immediate interest in your organization and help you reach out to your target audience more clearly and efficiently than ever before. This is what I hope to do for your business in the near future.

Q:                    What kinds of copy do you write?

A:                    I specialize in copy that is vital to any business wanting to increase its sales or to promote its products or services. This includes brochures, sales letters, company newsletters, press releases, direct mail, advertisements, and even catalogs. I am also able to work on highly technical projects, such as instruction manuals, data sheets, reports, training materials and software documentation.  And, if you should ever need to reach out to your target audience directly, I am well versed when it comes to writing speeches and seminars.

Q:                    What are your qualifications?

A:                    Like some copywriters, I have a B.A. degree in journalism, but where I differ is that I have an emphasis in public relations. What does this mean to you? It means that I know how to write clearly, persuasively, and in a manner that convinces the reader that your product or service is the best that is out there. A copywriter needs to know how to promote and persuade with his writing, and how to place his clients in the most favorable light possible. This is what I have learned to do with my writing and I apply those same principles to my work every day.

Q:                    And what about your professional background?

A:                    I have a solid PR/marketing background. Many professionals gain their work experience only after graduating from university and working for a company for several years, but due to my specialized degree, I gained years of experience even before I began working for companies. The skills I have gained since then have given me an advantage over many of my colleagues. 

I started my professional career working for Hehr International, Inc., where I gained my first experience in marketing. I worked with a creative team to market a glass-treatment product nationwide. I then handled accounts for Bank of America. This helped me to develop a broad understanding of banking and corporate finance, as well as how to properly sell to a client.

After this, I delved completely into the field of marketing when I was put in charge of promoting a new software program released by American Express. This was not my first taste of the sales/marketing process, but was an opportunity to be given complete responsibility over a product and make it an absolute success. And I put my PR skills to use while working for Weber Shandwick Worldwide, dealing with national high-tech clients and helping them improve their public image. So in addition to my copywriting skills, I have extensive experience in the fields of banking, finance, marketing and sales. And as for my writing, I have handled projects in a wide variety of industries, including high-tech, health care, consumer, entertainment, banking, finance, and non-profit. But I would prefer to let my writing samples do the talking...I have included some samples in this site, which I believe will give you a good idea of how I write. And if they are not exactly related to your industry, let me know and I'll send you some writing samples that are closer to your area of need.

Q:                    But how much do you charge?

A:                    Because each client has different needs and, due to the variety of projects that I work on, it is often difficult to list exact fees for every type of project. If you're interested in using my services, please let me know what you have in mind and I'll give you a free, accurate quote, at no obligation to you.

Q:                    What happens if we need to you to revise a finished project?

A:                    No problem at all. Revisions are free, provided that you let me know within 30 days of receipt of copy and don't change the project after copy is submitted. I'll be honest, my clients are usually very satisfied with the work that I do. But if you are not 100 percent satisfied with my copy, I'll revise it according to your guidelines, free of charge.  

Q:                   How long does it take to finish a typical project?

A:                    This is a question that my clients often ask.  Due to the enormous variety of projects and other factors, the length of time needed to complete a project can vary. For example, a sales letter or other short piece of copy normally takes me a week, while a medium or long-length assignment can take up to 2-3 weeks.

                        If you have a specific project or rush job which needs to be addressed sooner, please contact me and I can work out a definite turnaround time for your project. Rest assured that if I take on a rush job, I will finish it by the deadline or sooner – guaranteed.

Q:                   How can I hire you?

A:                    That's the easy part (see below for my contact details). All I need is some basic information from you, such as what you are selling, who your target market is, and the estimated length of the project. Once that's sorted, I can give you a free, accurate estimate.

                        After I get your permission to begin writing, I'll need some information about your product or service, such as a brochure or catalog, and I'll get started right away. Yes, it is that easy! 

                        American Express, Weber Shandwick Worldwide, ATEN International, Inc., California State University, ASQ, Bank of America, and many other organizations have been very satisfied with my work, and I am sure you will be too, when you hire me to help you with your creative projects.

                        So the next time you need a newsletter, brochure, sales letter, advertisement, or press release, let me help you, like I've helped so many others. Whatever the project, you'll find me to be an honest, hard-working, results-driven part of your creative team who has your best interests in mind when writing.

                        Best wishes,

                        Arin Vahanian

                   P.S. If you have a project you need help with right now,  email me at info@arinvahanian.com. I'll be happy to discuss your project with you and even give you a quote, at no cost or obligation to you, of course.